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  <titleInfo>
    <title> How McGruff and the Crying Indian changed America</title>
    <subTitle>A history of iconic Ad Council campaigns</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Melillo, Wendy</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">USA</placeTerm>
    </place>
    <publisher>smithsonian, Books</publisher>
    <dateIssued>2013</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>226, P. : ill. ; 23 cm.</extent>
  </physicalDescription>
  <note>includes note and index.</note>
  <subject>
    <topic> How McGruff and the Crying Indian changed America</topic>
    <topic>United States</topic>
    <topic>United States</topic>
    <topic>Advertising Council</topic>
    <topic>key of Dynamite</topic>
    <topic>Beyound integration</topic>
    <topic>Freedom Target</topic>
  </subject>
  <classification authority="ddc">659.1936173 MEL</classification>
  <identifier type="isbn">9781588343932</identifier>
  <recordInfo/>
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