Entrepreneurship ideas in action
- Natorp Bouleward Southern Western Cengage learning 2008
- xv, 416 p. : ill. ; 29 cm. 1 CD-ROM (4 3/4 in.)
Includes glossary and index.
9780538446266 (hb)
Entrepreneurship -- Study and teaching. New business enterprises -- United States. New business enterprises -- Planning.--market needs--marketing Mix--human resource management