Fahad Hamid  (406143) <br/><br/>
Impact of digital marketing strategy, online engagement and web analytics on marketing performance   : The role of E-commerce  

 - Lahore  (unpublished)  2022 
 - xii,139 p.  : ill.  ; 30 cm.  +CD 
<br/><br/> Submitted in fulfillment of the requirements for the degree of Master of Sciences to the faculty of Management Sciences.  Includes bibliographical references and appendices.  Thesis supervisor: Mr.Hassan Iman 
<br/><br/>Thesis (MS)--Riphah International University, 2022<br/> 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science<br/>E-commerce--Perceived use--Perceived usefulness--Digital marketing--M-commerce adoption--Online engagement --Marketing performance--FMS--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.382  / FAH