00903nam a22001697a 4500040003600000082001700036100002600053245013100079260003200210300003800242500012500280500005600405500003800461502005600499546001200555650016600567  cRiphah International University  a658.382bFAH  aFahad Hamid  (406143)  aImpact of digital marketing strategy, online engagement and web analytics on marketing performance b: The role of E-commerce   aLahoreb(unpublished)c2022  axii,139 p.b: ill.c; 30 cm.e+CD  aSubmitted in fulfillment of the requirements for the degree of Master of Sciences to the faculty of Management Sciences.  aIncludes bibliographical references and appendices.  aThesis supervisor: Mr.Hassan Iman  aThesis (MS)--Riphah International University, 2022
  aEnglish  aManagement scienceaE-commercevPerceived usevPerceived usefulnessvDigital marketingvM-commerce adoptionvOnline engagement vMarketing performancevFMSvRSBM