00952nam a22001937a 4500 0 0 0 1 GGL GGL 2022-07-17 0 658.382 FAH 59517 2022-07-17 00:00:00 TH 45154 45154 Riphah International University 658.382 FAH Fahad Hamid (406143) Impact of digital marketing strategy, online engagement and web analytics on marketing performance : The role of E-commerce Lahore (unpublished) 2022 xii,139 p. : ill. ; 30 cm. +CD Submitted in fulfillment of the requirements for the degree of Master of Sciences to the faculty of Management Sciences. Includes bibliographical references and appendices. Thesis supervisor: Mr.Hassan Iman Thesis (MS)--Riphah International University, 2022 English Management science E-commerce Perceived use Perceived usefulness Digital marketing M-commerce adoption Online engagement Marketing performance FMS RSBM TH