TY  - BOOK
AU  - Fahad Hamid  (406143)
TI  - Impact of digital marketing strategy, online engagement and web analytics on marketing performance : : The role of E-commerce 
U1  - 658.382 
PY  - 2022///
CY  - Lahore
PB  - (unpublished)
KW  - Management science
KW  - E-commerce
KW  - Perceived use
KW  - Perceived usefulness
KW  - Digital marketing
KW  - M-commerce adoption
KW  - Online engagement
KW  - Marketing performance
KW  - FMS
KW  - RSBM
N1  - Submitted in fulfillment of the requirements for the degree of Master of Sciences to the faculty of Management Sciences; Includes bibliographical references and appendices; Thesis supervisor: Mr.Hassan Iman; Thesis (MS)--Riphah International University, 2022

ER  -