Wells, William D  John Burnett   Sandra Moriarty  <br/><br/>
Advertising   principles & practice  

 - Australia  USA  2012 
 - xxxii, 599          p.  : ill.  ; 28 cm. 
<br/><br/> includes glossary and index. 
<br/><br/><label>ISBN: </label>9780130477224 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising <br/>Management --Advertising media --Creative advertising --Business advertising --Marketing process --Planning and strategy --Planning and research --FMS 
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL