TY  - BOOK
AU  - Wells, William D
TI  - Advertising : principles & practice 
SN  - 9780130477224 (pbk)
U1  - 659.1 
PY  - 2012///
CY  - Australia
PB  - USA
KW  - Advertising
KW  - Management
KW  - Advertising media
KW  - Creative advertising
KW  - Business advertising
KW  - Marketing process
KW  - Planning and strategy
KW  - Planning and research
KW  - FMS
N1  - includes glossary and index
ER  -