Cheverton, Peter Tim Hughes Bryan Foss [et al].

Key account management in financial services tools and techniques for building strong relationships with major clients - London Kogan Page 2005 - xiv, 329 p. : ill. ; 22 cm.

Includes references and index.

with free CD ROM.

9780749444457 (pbk) 074944452 (pbk)


Account management
Management sciences--Financial services--Human resources--Customer needs--Key supplier--Organization--Business--RSBM--FMS

658.804 / KEY