TY  - BOOK
AU  - Cheverton, Peter
TI  - Key account management in financial services: tools and techniques for building strong relationships with major clients
SN  - 9780749444457 (pbk)
U1  - 658.804 
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - Account management
KW  - Management sciences
KW  - Financial services
KW  - Human resources
KW  - Customer needs
KW  - Key supplier
KW  - Organization
KW  - Business
KW  - RSBM
KW  - FMS
N1  - Includes references and index; with free CD ROM
ER  -