Srinvasan, R. <br/><br/>
Case studies in marketing  the Indian context 

 - New Delhi  Prentice Hall of India Private Ltd.  2005 
 - xviii, 306p.  : ill.  ; 24 cm. 
<br/><br/><label>ISBN: </label>8120327713 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--International marketing--Global marketing--Services marketing--Developing a case study--Subsidiary companies--Technology development--Oil seeds--Cooperative society--HMT watches--Hbarat Heavy electrical--Earth Movers--FMS--NCUK
<br/><br/><label>Dewey Class. No.: </label>658.8  / SRI