<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00595nam a22001337a 4500</leader>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">8120327713 (pbk)</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8</subfield>
    <subfield code="b">SRI</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Srinvasan, R.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Case studies in marketing</subfield>
    <subfield code="b">the Indian context</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi</subfield>
    <subfield code="b">Prentice Hall of India Private Ltd.</subfield>
    <subfield code="c">2005</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xviii, 306p.</subfield>
    <subfield code="b">: ill.</subfield>
    <subfield code="c">; 24 cm.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
    <subfield code="v">International marketing</subfield>
    <subfield code="v">Global marketing</subfield>
    <subfield code="v">Services marketing</subfield>
    <subfield code="v">Developing a case study</subfield>
    <subfield code="v">Subsidiary companies</subfield>
    <subfield code="v">Technology development</subfield>
    <subfield code="v">Oil seeds</subfield>
    <subfield code="v">Cooperative society</subfield>
    <subfield code="v">HMT watches</subfield>
    <subfield code="v">Hbarat Heavy electrical</subfield>
    <subfield code="v">Earth Movers</subfield>
    <subfield code="v">FMS</subfield>
    <subfield code="v">NCUK</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">EVC</subfield>
    <subfield code="b">EVC</subfield>
    <subfield code="d">2012-09-14</subfield>
    <subfield code="e">Purchased</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8 SRI</subfield>
    <subfield code="p">5123</subfield>
    <subfield code="r">2012-09-14 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2019-02-21</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">4756</subfield>
    <subfield code="d">4756</subfield>
  </datafield>
</record>
