TY  - BOOK
AU  - Srinvasan, R.
TI  - Case studies in marketing: the Indian context
SN  - 8120327713 (pbk)
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall of India Private Ltd.
KW  - Marketing
KW  - International marketing
KW  - Global marketing
KW  - Services marketing
KW  - Developing a case study
KW  - Subsidiary companies
KW  - Technology development
KW  - Oil seeds
KW  - Cooperative society
KW  - HMT watches
KW  - Hbarat Heavy electrical
KW  - Earth Movers
KW  - FMS
KW  - NCUK
ER  -