The essentials of Corporate communications and public relations
- Boston Harvard Business School Press 2006
- xix, 311 p. : ill. ; 23 cm.
151398193 (pbk)
Business communication Communication in management Communication in Organization--Public relations--Corporate communications--21st century corporate--Communities and publics--Public relations--Traditional media--E-Commerce factor--Companies and corporations--Student market--Advertising--FMS--NCUK