TY - BOOK AU - Harvard Business School Press TI - The essentials of Corporate communications and public relations SN - 151398193 (pbk) U1 - 658.45 PY - 2006/// CY - Boston PB - Harvard Business School Press KW - Business communication KW - Communication in management KW - Communication in Organization KW - Public relations KW - Corporate communications KW - 21st century corporate KW - Communities and publics KW - Traditional media KW - E-Commerce factor KW - Companies and corporations KW - Student market KW - Advertising KW - FMS KW - NCUK ER -