Sheth, Jagdish N.  Banwari Mittal <br/><br/>
Customer behavior  a managerial perspective  

 - Australia  Thomson/South-Western  2004 
 - xix, 487p.  : ill.  ; 25 cm. 
<br/><br/><label>ISBN: </label>0030343364 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Consumers' preferences--Consumer satisfaction--Marketing--Customer decisions--Customer relationship--Decision making--Building loyalty--Market values--FMS--NCUK
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SHE