TY  - BOOK
AU  - Sheth,Jagdish N.
TI  - Customer behavior: a managerial perspective 
SN  - 0030343364 (hb)
U1  - 658.8342 
PY  - 2004///
CY  - Australia
PB  - Thomson/South-Western
KW  - Consumer behavior
KW  - Consumers' preferences
KW  - Consumer satisfaction
KW  - Marketing
KW  - Customer decisions
KW  - Customer relationship
KW  - Decision making
KW  - Building loyalty
KW  - Market values
KW  - FMS
KW  - NCUK
ER  -