Arnould, Eric J.  Linda price  George Zinkhan <br/><br/>
Consumers 

 - Boston  McGraw-Hill/Irwin  2004 
 - xxv, 845 p.  : ill.  ; 25 cm. 
<br/><br/><label>ISBN: </label>0072537140 (hb) 0071214267 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Decision making--Marketing management--Social context--Consumer action--Changing world consumption--Consumption meanings--Marketing strategies--Goals and involvement--Household behaviors--FMS--NCUK
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ARN