Arnould, Eric J. Linda price George Zinkhan creator text Boston McGraw-Hill/Irwin 2004 monographic xxv, 845 p. : ill. ; 25 cm. Consumer behavior Decision making Marketing management Social context Consumer action Changing world consumption Consumption meanings Marketing strategies Goals and involvement Household behaviors FMS NCUK 658.8342 ARN 0072537140 (hb) 0071214267 (hb)