TY  - BOOK
AU  - Arnould,Eric J.
TI  - Consumers
SN  - 0072537140 (hb)
U1  - 658.8342 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - Decision making
KW  - Marketing management
KW  - Social context
KW  - Consumer action
KW  - Changing world consumption
KW  - Consumption meanings
KW  - Marketing strategies
KW  - Goals and involvement
KW  - Household behaviors
KW  - FMS
KW  - NCUK
ER  -