Noor ul Ain Anwar (37662) <br/><br/>
Influence of social media marketing on consumer's purchase intention  with the moderating role of brand credibility and mediating role of brand awareness 

 - Islamabad  (unpublished)  2022 
 - xii, 120 p.  : ill.  ; 30 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of the requirement for the degree of Master of Science in Engineering Management to the Faculty of Management Sciences  Includes bibliographical references and appendix  Thesis Supervisor: Mr. Shoaib Shafique 
<br/><br/>Thesis (MS)--Riphah International University, 2022 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Social media marketing--Consumer purchase intention--Brand awareness--Brand credibility--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / NOO