00921nam a22001697a 4500040003600000082001500036100003000051245015800081260003500239300003900274500015600313500005300469500004300522502005500565546001200620650011900632  cRiphah International University  a658.8bNOO  aNoor ul Ain Anwar (37662)  aInfluence of social media marketing on consumer's purchase intentionbwith the moderating role of brand credibility and mediating role of brand awareness  aIslamabadb(unpublished)c2022  axii, 120 p.b: ill.c; 30 cm.e+CD  aSubmitted in partial fulfillment of the requirement for the degree of Master of Science in Engineering Management to the Faculty of Management Sciences  aIncludes bibliographical references and appendix  aThesis Supervisor: Mr. Shoaib Shafique  aThesis (MS)--Riphah International University, 2022  aEnglish  aMarketing managementvSocial media marketingvConsumer purchase intentionvBrand awarenessvBrand credibilityvFMS