TY  - BOOK
AU  - Noor ul Ain Anwar (37662)
TI  - Influence of social media marketing on consumer's purchase intention: with the moderating role of brand credibility and mediating role of brand awareness
U1  - 658.8 
PY  - 2022///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing management
KW  - Social media marketing
KW  - Consumer purchase intention
KW  - Brand awareness
KW  - Brand credibility
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Science in Engineering Management to the Faculty of Management Sciences; Includes bibliographical references and appendix; Thesis Supervisor: Mr. Shoaib Shafique; Thesis (MS)--Riphah International University, 2022
ER  -