Vilanilam, John V.  A. K. Varghese <br/><br/>
Advertising basics   a resource guide for beginners  

 - New Delhi   Response Books  2004. 
 - xi, 200 p.   ; 24 cm. 
<br/><br/><label>ISBN: </label>0761998101 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Management--Basic advertising--Advertising agencies--Copyright--Client servicing --Writing for media--FMS
<br/><br/><label>Dewey Class. No.: </label>659.1  / VIL