00431cam a2200109 a 4500020002200000082001500022100003900037245005700076260003800133300002600171650012400197  a0761998101 (pbk.)00a659.1bVIL1 aVilanilam, John V.aA. K. Varghese10aAdvertising basics ba resource guide for beginners   aNew Delhi bResponse Booksc2004.  axi, 200 p. c; 24 cm. 0aAdvertising.aManagementvBasic advertisingvAdvertising agenciesvCopyrightvClient servicing vWriting for mediavFMS