00477cam a2200133 a 4500 0761998101 (pbk.) 659.1 VIL Vilanilam, John V. A. K. Varghese Advertising basics a resource guide for beginners New Delhi Response Books 2004. xi, 200 p. ; 24 cm. Advertising. Management Basic advertising Advertising agencies Copyright Client servicing Writing for media FMS BK 0 0 0 0 IMC IMC 2012-09-14 Purchased 3 659.1 VIL 5159 2020-02-06 00:00:00 2020-01-28 1 2019-02-21 BK 4781 4781