00609cam a2200145 a 4500020002200000082001500022100003900037245005700076260003800133300002600171650012400197942000700321952012000328999001500448  a0761998101 (pbk.)00a659.1bVIL1 aVilanilam, John V.aA. K. Varghese10aAdvertising basics ba resource guide for beginners   aNew Delhi bResponse Booksc2004.  axi, 200 p. c; 24 cm. 0aAdvertising.aManagementvBasic advertisingvAdvertising agenciesvCopyrightvClient servicing vWriting for mediavFMS  cBK  00104070aIMCbIMCd2012-09-14ePurchasedl3o659.1 VILp5159r2020-02-06 00:00:00s2020-01-28t1w2019-02-21yBK  c4781d4781