Tellis,Gerard  J. <br/><br/>
Effective advertising  understanding when how and why advertising work 

 - New delhi  Response Books  2004 
 - 201 p.  : ill.  ; 24 cm. 
<br/><br/><label>ISBN: </label>8178293706 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising agencies--Emotions in advertising--Models of hierarchy--Advertising dynamics--Advertising frequency--Advertising myths--FMS
<br/><br/><label>Dewey Class. No.: </label>659.1  / TEL