TY  - BOOK
AU  - Tellis,Gerard  J.
TI  - Effective advertising: understanding when how and why advertising work
SN  - 8178293706 (pbk)
U1  - 659.1 
PY  - 2004///
CY  - New delhi
PB  - Response Books
KW  - Advertising
KW  - Advertising agencies
KW  - Emotions in advertising
KW  - Models of hierarchy
KW  - Advertising dynamics
KW  - Advertising frequency
KW  - Advertising myths
KW  - FMS
ER  -