Randall,Geoffrey <br/><br/>
Branding  practical guide to plan your strategy 

 - New Delhi  Crest Publishing House   2003 
 - vii, 184 p.  ; 24 cm. 
<br/><br/><label>ISBN: </label>8124202958 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding<br/>Marketing--Sales promotion--Global branding--Brand value--Trademarks--Planning--FMS
<br/><br/><label>Dewey Class. No.: </label>658.827  / RAN