00436nam a22001337a 4500 0 0 0 0 RIU RIU 2012-09-14 Purchased: IIMC Trust 190.00 1 1 658.827 RAN 4883 2025-01-22 00:00:00 2016-05-20 1 2019-02-21 BK 4783 4783 8124202958 (pbk) 658.827 RAN Randall,Geoffrey Branding practical guide to plan your strategy New Delhi Crest Publishing House 2003 vii, 184 p. ; 24 cm. Branding Sales promotion Global branding Brand value Marketing Trademarks Planning FMS BK