TY  - BOOK
AU  - Randall,Geoffrey
TI  - Branding: practical guide to plan your strategy
SN  - 8124202958 (pbk)
U1  - 658.827 
PY  - 2003///
CY  - New Delhi
PB  - Crest Publishing House 
KW  - Branding
KW  - Sales promotion
KW  - Global branding
KW  - Brand value
KW  - Marketing
KW  - Trademarks
KW  - Planning
KW  - FMS
ER  -