Grover, S. K. <br/><br/>
Marketing  a strategic orientation 

 - New Delhi  S. Chand & Comapny  2003 
 - xii, 275 p.  : ill.  ; 24 cm. 
<br/><br/><label>ISBN: </label>812192216X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management science<br/>Marketing--Strategic marketing--Customer analysis--Industry analysis--Retailing trends--Strategic promotion--Personal selling--Branding decisions--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRO