TY  - BOOK
AU  - Grover, S. K.
TI  - Marketing: a strategic orientation
SN  - 812192216X
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - S. Chand & Comapny
KW  - Management science
KW  - Marketing
KW  - Strategic marketing
KW  - Customer analysis
KW  - Industry analysis
KW  - Retailing trends
KW  - Strategic promotion
KW  - Personal selling
KW  - Branding decisions
KW  - FMS
ER  -