Nida Navid (29267) <br/><br/>
Impact of brand personality on brand loyalty with moderating mediating analysis of customer emotional attachment and customer emotional intelligence  an empirical analysis of Pakistan smartphone agency 

 - Islamabad  (unpublished)  2020 
 - vi, 80 p.  : ill.  ; 30 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of management Sciences  Includes bibliographical references and appendix  Thesis supervisor: Dr. Mubashar Hassan Zia 
<br/><br/>Thesis (MS) --Riphah International University, 2020 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Customer emotional intelligence--Customer emotional attachment--Brand personality --Brand loyalty --FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / NID