00952nam a22001697a 4500040003600000082001500036100002300051245020600074260003500280300003700315500014300352500005300495500004700548502005600595546001200651650011900663  cRiphah International University  a658.8bNID  aNida Navid (29267)  aImpact of brand personality on brand loyalty with moderating mediating analysis of customer emotional attachment and customer emotional intelligenceban empirical analysis of Pakistan smartphone agency  aIslamabadb(unpublished)c2020  avi, 80 p.b: ill.c; 30 cm.e+CD  aSubmitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of management Sciences  aIncludes bibliographical references and appendix  aThesis supervisor: Dr. Mubashar Hassan Zia  aThesis (MS) --Riphah International University, 2020  aEnglish  aMarketingvCustomer emotional intelligencevCustomer emotional attachmentvBrand personality vBrand loyalty vFMS