01000nam a22001937a 4500 0 0 0 0 IMC IMC 2023-01-11 Riphah International University 0 658.8 NID 55555 2023-01-11 00:00:00 1 2023-01-11 TH 48088 48088 Riphah International University 658.8 NID Nida Navid (29267) Impact of brand personality on brand loyalty with moderating mediating analysis of customer emotional attachment and customer emotional intelligence an empirical analysis of Pakistan smartphone agency Islamabad (unpublished) 2020 vi, 80 p. : ill. ; 30 cm. +CD Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of management Sciences Includes bibliographical references and appendix Thesis supervisor: Dr. Mubashar Hassan Zia Thesis (MS) --Riphah International University, 2020 English Marketing Customer emotional intelligence Customer emotional attachment Brand personality Brand loyalty FMS TH