TY  - BOOK
AU  - Nida Navid (29267)
TI  - Impact of brand personality on brand loyalty with moderating mediating analysis of customer emotional attachment and customer emotional intelligence: an empirical analysis of Pakistan smartphone agency
U1  - 658.8 
PY  - 2020///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Customer emotional intelligence
KW  - Customer emotional attachment
KW  - Brand personality
KW  - Brand loyalty
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of management Sciences; Includes bibliographical references and appendix; Thesis supervisor: Dr. Mubashar Hassan Zia; Thesis (MS) --Riphah International University, 2020
ER  -