01144nam a22002057a 4500952013200000999001700132040003600149082001500185100002300200245020600223260003500429300003700464500014300501500005300644500004700697502005600744546001200800650011900812942000700931 00104070aIMCbIMCd2023-01-11eRiphah International University l0o658.8 NIDp55555r2023-01-11 00:00:00t1w2023-01-11yTH c48088d48088 cRiphah International University a658.8bNID aNida Navid (29267) aImpact of brand personality on brand loyalty with moderating mediating analysis of customer emotional attachment and customer emotional intelligenceban empirical analysis of Pakistan smartphone agency aIslamabadb(unpublished)c2020 avi, 80 p.b: ill.c; 30 cm.e+CD aSubmitted in partial fulfillment of the requirement for the degree of Master of Science in Marketing to the Faculty of management Sciences aIncludes bibliographical references and appendix aThesis supervisor: Dr. Mubashar Hassan Zia aThesis (MS) --Riphah International University, 2020 aEnglish aMarketingvCustomer emotional intelligencevCustomer emotional attachmentvBrand personality vBrand loyalty vFMS cTH