Mcdonnell, John <br/><br/>
BSB126 Marketing  an integrated approach to marketing, advertising, public relations and communication 

 - Australia  McGraw-Hill  2005 
 - iv, 653 p.  : ill.  ; 29 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>7777771612 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Marketing plan--Marketing research--Consumer behaviour--Communication--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD