TY  - BOOK
AU  - Mcdonnell, John
TI  - BSB126 Marketing: an integrated approach to marketing, advertising, public relations and communication
SN  - 7777771612 (pbk)
U1  - 658.8 
PY  - 2005///
CY  - Australia
PB  - McGraw-Hill
KW  - Marketing
KW  - Marketing plan
KW  - Marketing research
KW  - Consumer behaviour
KW  - Communication
KW  - FMS
N1  - Include index
ER  -