Middletion, Victor T. C.  Alan Fyall  Michael Morgan  Ashok Ranchhod (Contributions) <br/><br/>
Marketing in travel and tourism 

 - New York  Routledge  2017 
 - xxv, 502 p.  : ill., Col.  ; 27.5 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138473560 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism marketing--Marketing strategy--Marketing campaigns--Influencing consumers--Tourism destinations--Visitor attraction--RIHCA
<br/><br/><label>Dewey Class. No.: </label>910.688  / MID