00541nam a22001217a 4500020002300000082001700023100008900040245003600129260003000165300003800195500005100233650013500284  a9781138473560 (hb)  a910.688bMID  aMiddletion, Victor T. C.aAlan FyallaMichael MorganaAshok Ranchhod (Contributions)10aMarketing in travel and tourism  aNew YorkbRoutledgec2017  axxv, 502 p.b: ill., Col.c; 27.5  aIncludes bibliographical references and index.  aTourism marketingvMarketing strategyvMarketing campaignsvInfluencing consumersvTourism destinationsvVisitor attractionvRIHCA