TY  - BOOK
AU  - Middletion, Victor T. C.
TI  - Marketing in travel and tourism
SN  - 9781138473560 (hb)
U1  - 910.688 
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Tourism marketing
KW  - Marketing strategy
KW  - Marketing campaigns
KW  - Influencing consumers
KW  - Tourism destinations
KW  - Visitor attraction
KW  - RIHCA
N1  - Includes bibliographical references and index
ER  -