The effect of service quality on patient loyalty with mediation of patient relationship management and moderation of hospital brand image
- Islamabad (unpublished) 2021
- v, 64 p. : ill. ; 30 cm. +CD
Submitted in partial fulfilment of the requirement for degree of Master of Science in Healthcare Management to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis supervisor: Mr. Abdul Rehman Saeed
Thesis (MS)--Riphah International University, 2021
English
Healthcare management--Patient relationship management--Hospital service quality--Hospital's brand image--Patient loyalty--FMS