Muneeba Razzaq (12907)

The effect of service quality on patient loyalty with mediation of patient relationship management and moderation of hospital brand image - Islamabad (unpublished) 2021 - v, 64 p. : ill. ; 30 cm. +CD

Submitted in partial fulfilment of the requirement for degree of Master of Science in Healthcare Management to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis supervisor: Mr. Abdul Rehman Saeed

Thesis (MS)--Riphah International University, 2021


English


Healthcare management--Patient relationship management--Hospital service quality--Hospital's brand image--Patient loyalty--FMS

658.382 / MUN