The effect of service quality on patient loyalty with mediation of patient relationship management and moderation of hospital brand image - Muneeba Razzaq (12907) (Islamabad (unpublished), 2021)
Submitted in partial fulfilment of the requirement for degree of Master of Science in Healthcare Management to the Faculty of Management Sciences
Includes bibliographical references and appendix
Thesis supervisor: Mr. Abdul Rehman Saeed
Thesis (MS)--Riphah International University, 2021
English
Keywords: Healthcare management -- Patient relationship management -- Hospital service quality -- Hospital's brand image -- Patient loyalty -- FMS