Kiran Chaudhary  Mansaf Alam <br/><br/>
Big data analytics  applications in business and marketing 

 - Boca Raton  CRC Press, Taylor & Francis Group, LLC  2022 
 - xiii, 261 p.  : ill.  ; 23 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781032187662 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-data processing--Big data analytics--Basket analysis--Algorithms --Market--FC
<br/><br/><label>Dewey Class. No.: </label>658.05  / KIR