00497nam a22001217a 4500020002400000082001600024100003300040245006300073260006100136300003500197500005100232650009200283  a9781032187662 (pbk)  a658.05bKIR  aKiran ChaudharyaMansaf Alam  aBig data analyticsbapplications in business and marketing  aBoca RatonbCRC Press, Taylor & Francis Group, LLCc2022  axiii, 261 p.b: ill.c; 23 cm.  aIncludes bibliographical references and index.  aMarketing-data processingvBig data analyticsvBasket analysisvAlgorithms vMarketvFC