TY  - BOOK
AU  - Kiran Chaudhary
TI  - Big data analytics: applications in business and marketing
SN  - 9781032187662 (pbk)
U1  - 658.05 
PY  - 2022///
CY  - Boca Raton
PB  - CRC Press, Taylor & Francis Group, LLC
KW  - Marketing-data processing
KW  - Big data analytics
KW  - Basket analysis
KW  - Algorithms
KW  - Market
KW  - FC
N1  - Includes bibliographical references and index
ER  -