Naveed Qaiser, Muhammad (32849)

Impact of customer oriented strategy on firm's business performance with mediating role of innovation capability and moderating role of environmental turbulence - Islamabad (unpublished) 2023 - xi, 63 p. : ill. ; 30 cm. +CD

Submitted in partial fulfillment of the requirement for the degree of Master of Science in Engineering Management to the Faculty of Management Sciences Includes bibliographical references and annexure Thesis Supervisor: Prof. Dr. Nawar Khan

Thesis (MS)--Riphah International University, 2023


English


Engineering management--Customer oriented strategy--Environmental turbulence--Business performance--Innovation capability--FMS

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